PLAN TO WIN
Charles Kingsmill. Strategy and Leadership Training.
WHEN TEAMS DON'T HAVE A CLEAR WINNING STRATEGY...
They lose investment
A business case means nothing if a board or investor doesn't have confidence in the team.
If clients or customers can't see what's in it for them, they'll look elsewhere.
They lose good people
People can sense when a business has lost direction, and it's very demotivating.
WHAT IF THERE WAS A BETTER WAY TO TELL YOUR STORY?
A great strategic story would give investors confidence about where they're putting their money.
A great strategic story would help clients or customers to choose you - quickly, happily, confidently.
A great strategic story would give employees a sense of shared purpose and determination.