MANY LEADERSHIP TEAMS ARE STRUGGLING TO EXPLAIN THEIR STRATEGY
They need to impress investors, or prospects, or employees.
But they can't quite pin down what they want to say.
And every time they talk about the future of their business, they say it differently.
WHEREAS SOME LEADERS KNOW EXACTLY HOW TO TELL THEIR STORY
They summarise their strategy in 30 seconds or less.
They don't have to re-think their message over and over again.
Their audience gets it immediately and wants to know more.
WANTED: A WAY TO EXPLAIN YOUR STRATEGY THAT GETS RESULTS
A way to attract resources
Investors and boards worry about taking risks. A great strategic story gives them confidence about where they're putting their resources.
A way to win more business
It takes effort to make decisions. A great strategic story helps clients or customers to choose you - quickly, happily, confidently.
A way to motivate employees
Extrinsic rewards, like pay, don't guarantee engagement. A great strategic story gives employees a sense of shared purpose and determination.