CAN YOU SAY WHAT YOUR STRATEGY IS?
MANY TEAMS STRUGGLE
They need to impress investors, or prospects, or employees.
But they can't quite pin down their strategy.
And every time they try to explain it, it comes out differently.
WHEREAS SOME TEAMS HAVE A GREAT STRATEGIC STORY
They summarise their strategy in 30 seconds or less.
They don't have to re-think their message over and over again.
Their audience gets it immediately and wants to know more.
WANTED: A WAY TO EXPLAIN OUR STRATEGY AND WIN HEARTS AND MINDS... EVERY TIME
A way to attract resources
Investors and boards worry about taking risks. A great strategic story gives them confidence about where they're putting their resources.
A way to win more business
It takes effort to make decisions. A great strategic story helps clients or customers to choose you - quickly, happily, confidently.
A way to enthuse employees
Many jobs aren't intrinsically rewarding. A great strategic story gives employees a sense of shared purpose and determination.